It turns out however, that brands poorly communicate their commitment to charity or CSR strategies. It is worth testing such messages in your own group of recipients and checking whether they will not change consumer behavior on your website for the better. Trend in marketing year old game changer The pandemic and the shift of public administration services to the digital world are two key factors behind the fact that people over are the fastest growing age group on the Internet.
This is a fresh and very underestimated fact among marketers who do not yet recognize older people as one of their target groups. What do we know about them The report of the Chamber of Poland WhatsApp Number List Electronic Commerce for shows that Unlike the younger age groups, this one mainly buys when necessary. of people over indicate that the opinion advice of another person is of key importance to them when making a purchasing decision. In people up to years of age, the method of obtaining.
Information about the product is evenly distributed among all channels. So what to do First of all , it is good to transfer offline experiences to the digital world so that older people have a chance to consult their choice or somehow make sure that the purchase is what similar people choose. For this purpose, it is worth creating, for example, a virtual consultant or creating graphics on product cards with people of a similar age who have already expressed their opinion about the product.