Remember LinkedIn is not Instagram. Your profile picture and your entire appearance should be as professional as possible because it will also be displayed as a button in your story. Then you have to be careful to generate attention right from the start. Many don't watch a series of stories or even a single story to the end. That's why the beginning has to be right ! Address your target group directly. Are you looking for medium sized companies from a specific region? Speak directly into the camera and address exactly these people.
The following rules of thumb apply Share creative content from a professional context Deliver relevant content for your target audience Address your target group directly Stay authentic and relaxed Do not exemplify your stories solely with self promotion Initiate discussions and exchanges in your community Latest Mailing Database with poll questions Timing is the key Aside from creativity and relevance you should also keep an eye on time. After the second mark of a story many jump off. From there you have to be as creative as possible to reach your target group. Mention other users or include numbers graphs or statistics that might be relevant to your target audience.
If someone watches your story to the end you can be sure that he or she is very interested in you your service or your product. So try to pick up your viewers in every story and deliver added value. Did you recently publish an article or blog post? Perfect! Pick out the most important points and wrap them up in a LinkedIn story! Then if someone wants to learn more you can conveniently refer to the article or post. Some kind of call to action is also useful at the very least you should point out to your viewers what they can do next. Show prospects how your product works or what results a service leads to. Show customer testimonials feedback and successes.