They can be set and configured for your analytical interface, which will facilitate the data collection process. On the other hand, thanks to the set of metrics Enhanced Measurement , you can track marketing events you have defined, occurring in various channels e g. the number of conversions all from the level of one GA service panel in your Google Analytics account. Examples of events that you can measure are opening a mobile application, searching on a website or other events defined by you. In addition, Google Analytics is a service that allows you to automatically count the number of interactions.
Such as clicking on an ad, clicking on a link leading outside the domain , file download , session start , page load , scrolling the page scroll , or the client starts playing whatsapp mobile number list the video. Thanks to Google Analytics , the analytics of free or paid mobile applications will become much simpler and more accessible, and the results of the analysis can be used in a marketing and sales strategy, e g. on Google Ads. In GA , access to data will allow you to refine the offer and adapt it to the needs and preferences of the client even better than in Google Analytics Universal. Events, metrics, data streams, reports. Should I use the new version of Google Analytics GA In short.
Google Analytics is a tool that allows you to monitor and analyze data from both websites and mobile applications, all in one dashboard. GA replaces Universal Analytics, which will be phased out completely on July ,. Google describes GA as a source service that includes data streams originating from a site or application that provides incoming data. This change introduces many benefits, such as more accurate collection of user data, simpler analytics of user behavior on the website, easier optimization of the shopping paths of users on different platforms.