The retail sector, among others , is already making large-scale use of real-time customer contact, but this is still little applied within the somewhat more conservative healthcare and life sciences. And start-ups such as One Medical and JustAnswer , which offer real-time facilities such as live chats and video consultations, are making grateful use of this situation. What opportunities does D2C healthcare offer? Nearly half of consumers regularly purchase at least one product directly from the relevant brand , a phenomenon known as direct-to-consumer (D2C). Until now, the sale of medicines and medical devices was mainly through healthcare providers.
However, as consumers increasingly conduct their own research on the Internet, all kinds of interesting D2C opportunities are opening up for healthcare and life sciences companies. 36% of consumers believe that they will receive better care from a healthcare provider if they do their own research first, and 47% have Israel phone number list inquired about a medicine as a result of their own research with a healthcare provider. For millennials and Gen Z, the numbers are even higher (43% and 53%, respectively), suggesting that this trend is only likely to increase as these internet generations get older.
What does the future of healthcare look like? to deliver high-quality care on a large scale while keeping costs under control. Is this something artificial intelligence (AI) could help with? According to our research, healthcare consumers believe that AI can certainly contribute to a better experience. In particular, consumers believe AI can improve efficiency and provide personalized recommendations, including scheduling appointments, sending health reminders, and making cost-effective recommendations. This belief ties in seamlessly with AI's strengths: handling routine tasks and quickly processing large amounts of data. More information If you want to know exactly what healthcare consumers expect and what works and what doesn't, the report ' The healthcare consumer of today' is worth reading. You can also read how you can improve the relationship with healthcare consumers.