When it comes to B2B content marketing, it's time for the manufacturing industry to take advantage of some new skills to get attention!
When it comes to B2B content marketing, it's time for the manufacturing industry to take advantage of some new skills and get a lot of attention.
We often think that if the industry isn't attractive, it's not worth screaming. Yes, the manufacturing industry is full of technical Cork E-Bikes Zone products and jargon, but by adopting content marketing, you can create endless opportunities. Like any other industry, you can increase brand awareness, increase traffic to your website, and ultimately generate leads.
The opportunities that content marketing can bring to the manufacturing industry are meaningless without a well-defined strategy in place. Without it, how do you make sure you're creating compelling content that's relevant to your target market? The answer is you don't.
According to a 2016 survey conducted by the Content Marketing Institute , 82% of manufacturing marketers actually use content marketing. This is great news!
But great news isn't that great. The lack of proper strategy is restraining the manufacturing industry. According to the same survey, only 18% of manufacturers implement well-documented and written-down content marketing strategies.