Introducing rapid changes in customer expectations The pandemic era requires an extraordinary approach to advertising. The early spring advertising budget was collectively frozen. Agencies are having to furlough their employees and go to a home office. Its not as easy as it seems. Creative work requires teamwork. Remote communication tools cant replace office brainstorming. As an industry we took a sharp turn in to adapt to the business realities of the pandemic often fundamentally altering the communications strategies we had developed before for the brands we serve. Who could have predicted that retail giants would suddenly have to shift the bulk of their budgets to e commerce enabled marketing campaigns Did anyone think before the pandemic that events concerts fairs would be canceled and eventually moved to the internet This situation requires Marketing agencies have great flexibility and are the best test of their ability to respond quickly to crises. Therefore the marketing words of the year were chosen correctly. In addition the annual marketing words of previous years are the year of programming the year of content marketing the year of transparency the year of artificial intelligence and the brand purpose.
Personalized Annual Published Authors ś Check out our experts in practice. See what we can Netherlands WhatsApp Number List your company Browse a quote or take advantage of a free consultation. Free Consultation See Price List See also Phone Terms of Use and Privacy Policy We use. If you do not prevent these files solely through the browser settings you agree to their use and storage in the device memory. See policies. Contact UsContactAbout UsHow We WorkGuideHelpNewsMarketing WebsiteMoreContact UsBlog About MarketingWhy Sponsored Articles Are a MustBlog Entry Dates About MarketingWhy Sponsored Articles Are Required for EventsNo Site Owner Required Convince the importance of its positioning. High visibility on Google among the best and most attractive phrases is actually a guarantee of increased revenue for the company. Achieving this effect however is not easy and certainly would not be possible without sponsored articles to support the campaign. Why theyre so important Check out our guide.
South Pointing Landing Pages Valuable Links Progressive changes to the search algorithm put more emphasis on external linking issues. Of course the quality of the link itself and its origin is crucial here. Linking to a page with a so called page is meaningless ie a page without any value is for cataloging only. A better option is to publish sponsored articles topics and news on verified portals. Contrary to appearances the cost of publishing is not very high especially when we dont care about the popularity of the article because we just want to get a valuable external link. Indirect Traffic Acquisition People who see a sponsored article not only go to the website promoting the brand by clicking on the link but also after a Google search. Conditional articles must be interesting useful and engaging. This way we naturally increase our interest in the brand and its offers. More website users will attract the attention of the algorithm and the algorithm will start promoting it and gradually increase its visibility in search engines. To increase organic traffic lets not forget on the portal.